Against the background of the actively publicized femme agenda, it’s nice to realize that more and more girls are starting to do business. In particular, they open their own high-quality and popular brands that meet the needs of the audience. We are talking about five Russian designers who create comfortable and beautiful clothes for any occasion.
Svetlana Tegin photo No. 1
This fashion house was created by Svetlana Tegin in 2001. The brand’s DNA is intelligence and philosophy, which allows images to remain relevant beyond time. Laconic cut, noble shades and premium quality materials are in demand not only among buyers, but also among celebrities.
Aglaya Tarasova, Ekaterina Vilkova, Ksenia Rappoport, Katerina Shpitsa, Yulia Peresild, Dasha Melnikova, Marina Abramovich and others appeared on red carpets and filming in her dresses and costumes. In addition, Svetlana arranges independent shows that gather an intelligent and interested audience, and also adheres to a careful attitude to the environment, so the designer’s clothes can be found “without a reason” not so often.
Present Simple tricot
Camilla Reut, Rinata Zagidullina, Tatiana Yagodkina photo # 2
Camilla Reut, Rinata Zagidullina, Tatiana Yagodkina
Sisters Camilla Reut and Rinata Zagidullina, as well as their friend Tatiana Yagodkina founded the brand in 2016. And it turned out that this is not just a business, but a form of broadcasting a certain lifestyle and values. Girls draw inspiration from significant moments of life, which include both morning fog and a summer evening in the company of friends.
Interestingly, the girls assembled a small team for the launch and did not use third-party investments and loans. Ravshana Kurkova, Valeria, Elena Letuchaya, Natalia Osmann and others have already appeared in the images of Present Simple tricot. Probably, first of all they are bribed by the Italian quality. And in the context of recent events, it is especially nice that #supportlocal is working: all production is located in Moscow and the Moscow region — this allows the girls to fully control the process.
Luisa Alkhanashvili photo No. 3
Luisa Alkhanashvili has chosen a different path in the fashion sphere: she creates clothes for men. The brand was created in 2016 in order to destroy the established idea of classics. The designer rethinks stereotypes and looks for new solutions, so interesting prints and unusual details appear.
In addition, collections become real statements and respond to the existing agenda. In the conditions of self-isolation, the brand still managed to present new images in digital format. This time the designer declared the struggle for her own rights, uniqueness and individuality.
Yulia Krestinina photo No. 4
Designer Yulia Krestinina and the brand team have created and approved a fundamentally new approach to wardrobe formation — the Lyna+ capsule collection, which includes several things that make up ideal combinations. Now the vector of public consciousness points to a smart approach to the formation of a wardrobe — not to buy all the new items at once, of which most will remain hanging idle.
The principle that guided the creators: “There is a choice, and you make it yourself.” Given this approach, we can safely say that the brand team cares about the self-determination and views of its audience and treats it with special respect and trust. This is also evidenced by the choice of fabrics made in favor of high-quality knitwear from premium Italian merino yarn. Capsule wardrobe allows you to stay mobile and always look new, which is especially important in modern realities.